Tired of producing bulky bland, uncomfortable socks for men Pantherella-pioneer Louis Goldsmidt believed that lightweight, seamless, fancy socks would be in high demand. After careful persuasion Goldschmidt convinced local machine makers P.A. Bentley to produce a specialist sock machine. The demand for lightweight mens socks was significant. By the time the competitors cottoned on to Goldschmidt’s innovative design plans he had already set the industry standard, leaving the competition in the shadows. Pantherella were renowned for creating the worlds finest socks.