Jean care

When you buy a pair of raw denim jeans, the first thing you should ask yourself is what look you are going for. Are you all about ”honeycombs”, heavy contrasts and fades or are you going for or a more even result? 


  1. Wear them as often as possible for the first several months. The longer you postpone the first wash the more visible the fades. The six-months-rule gets thrown around a lot, however it all depends on how you wear your jeans. Wear them hard and get better fades. When they begin to stink –wash them!
  2. Wash them when you have achieved the desired amount of fades or your jeans start to reek. Some people only use dry-cleaning, while others soak their jeans in the sink or tub. -250 grams of salt and half a cup of vinegar as detergent should supposedly preserve the indigo in the areas where it has not been worn away. Others again, simply machine wash with detergent for dark garments on a low spinning speed and low heat program.
  3. Keep on wearing them as often as possible between washes to get even more visible fades. However, since most of the starch in the jeans will have been washed out by now they are no longer as dirt-repellant and will need to be washed more often.


  1. Rinse or wash your jeans before you wear them to remove excess color and starch. This will make your jeans softer and less prone to heavy contrasts and tears.
  2. Wear them for as long as possible between the following washes. The more you wash them - and the higher the temperature - the quicker the color will wash out.
  3. Machine wash at no more than 40 °C at a low spinning speed. Remember to always turn your jeans inside out when washing. That should minimize the risk of those unwanted vertical stripes down the pant-legs.

Tip: Oftentimes smoke- and grease-smell can be remedied by simply hanging your jeans on the clothes-line for a day.

While this guide is our take on a best practice for washing your jeans, there certainly are others. Always look at the care label on your jeans before washing.

Go to REPAIRS (list of recommended partners)

Be advised that heavy fades can result in rips, especially around cuffs, the crotch, and the pockets. However, rips and tears can be repaired, which will only make your jeans even more personal. 


For clothing sizing information, please read the description of the given product carefully.

If no sizing information is available, please do not hesitate to ask us before purchasing.

We will do our best to respond as quickly as possible.

Have a sizing question? Let us know.


If you are shopping for a pair of Red Wing shoes or boots, the first thing to consider with regards to sizing is this:

Most Red Wing boots, like the popular Iron Ranger and the Beckman run big. Therefore we recommend sizing down half a size from your sneaker-size if you are purchasing Iron Rangers, Beckmans and most other Red Wing boots. However, the Red Wing chukkas (3140, 3141 etc.) are true to size. Therefore we recommend ordering your sneaker-size if you are purchasing chukkas.

Please read the sizing-description on each style carefully, before ordering.

Size systems

There are many shoe size systems globally, with the US, UK, European and Japanese size systems as the most common ones. The US system also has a special category for athletic shoes.

In Europe, shoe makers are supposed to follow the same shoe-size system. Note however, that sizes might differ between e.g. France and Germany. The sizes also aren't totally standardized, which means that shoes from different manufacturers might have different sizes, although they have the same measurements.

Size chart

Size charts are used to convert between different international shoe size systems. Notice that these size charts are only to be seen as guides meant to help you find your right size. Sizes and size charts may differ notably between different shoe manufacturers and brands. See the Brund shoe/boot size chart here.

Shoe last

In order to build a Goodyear Welted boot (e.g. a Red Wing boot) to an exact size and width, the boot is constructed around a shoe last.

A last is used in shoemaking to give footwear its three-dimensional shape. Resembling the human foot, the last determines toe, heel and girth dimensions for fit, style and function.   

Do notice that there is no such thing as a "normal foot" and therefore not a standard shoe last - and therefore also not a "normal shoe size". Add to that the fact that most people’s right and left feet have different measurements.

Learn about Red Wing lasts and the Anatomy of a Red Wing at

Shoe width

Most shoemakers make some of their shoes in multiple widths, from narrow to extra-wide.

US width is measured as A, B, C, D, E, EE with A as the narrowest, EE as the widest and the standard width being D.

English made men’s shoes and boots are generally made in fittings E, F, G and H and these can quite simply be classified as follows:

E=  Narrow
F=  Medium
G=  Wide
H = Extra Wide

Loake uses F or G and Crockett & Jones uses E and G.

The right size

A new pair of e.g. Red Wing Heritage boots should fit comfortably tight on your foot, with enough room to freely wiggle your toes.

The full grain leather upper, leather footboard and cork midsole mold to your feet, creating an enduring and customized fit over time, with each wear.

Measuring your feet

Stand up straight on a hard surface with your heel against the wall and a piece of blank paper taped to the floor, flush against the wall beneath your foot.

Have a friend mark the longest part of your foot (referred to as heel-to-toe length) on the paper with a pen, or measure yourself if necessary. Repeat with the other foot, as right and left sizes may be different. Use a ruler to measure the heel-to-toe length you marked for each foot.

View the BRUND shoe/boot size chart here

When using the chart, take note that ”CM” is NOT your heel-to-toe length in centimeter (cm), but the official shoe size (CM) 


If you have a medium or standard foot and use US 9,5 in New Balance Lifestyle, you will probably use US 9 in Red Wing, Thorogood and Chippewa and UK 8,5 in Loake and Crockett & Jones.

I use US 9,5 in New Balance Lifestyle and my right foot measurement is 28,5 centimeters from heel-to-toe. My size in New Balance Performance is US 10,5.

Confused ? – then, please read from ”Size systems” again ;-)


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