Heimat (pronounced [ˈhaɪmat]) is a German word that denotes the relationship of a human being toward a certain spatial social unit. The term forms a contrast to social alienation and usually carries positive connotations. Heimat stands for traditional silhouettes interpreted for modern day living. Contemporary products that incorporate the German tradition for high quality. Products offered by Heimat are meant to be simple. Cloths and products that make you feel at home and secure.