Denime

During the 80s, the idea of ‘vintage’ being associated with denim was not a concept. With the invention of the projectile loom in 1983, lauded at the time as revolutionary in production speed with its capacity for making wider widths of fabric, selvedge would disappear from denim. While Europe experimented with avant-garde and free-spirited ideas with its jeans at the time, Japan was staging its own revolution, reevaluating the essence of authentic American jeans and what made them special. Within that revolution was the birth of DENIME, and with it, the revival of selvedge denim; all within a five year span of it almost disappearing completely.