Japanese brand UES makes classic and timeless denim pieces that last a long time and prevent wasting. Values the process of turning raw material into something more through customers’ usage, UES guarantees all products age well.
• Most popular denim baseball cap • Shallow fitting and long brims • Hard core in the brim, shape keeping • Red denim on the bottom • A HAPPY DAY logo printed in rubber • Loop attached to the rear, can be hung easily • Red design • Made in Japan
Here is a short bio, on a brand with a long lasting legacy..
Since 1967, UES has been making garments that go beyond fashion trends—clothes that age beautifully and tell the story of your life.
The denim is more than just fabric. It's an activity log of your daily experiences , developing unique character through wear, tear, and time….
UES started in Japan in 1967 as a baby clothing manufacturer. Over the decades, UES evolved into a denim and workwear brand for all generations. In 1997, they opened their first flagship store in Kobe with one simple mission: to create clothing that people wear with love, until the very end .
Philosophy: Universal, Ethical & Sustainable
Universal: Designed for all ages, genders, and lifestyles. Crafted with respect for artisan skills.
Ethical: Made from hand-picked, defoliant-free cotton and linen that minimizes environmental impact.
Sustainable: 100% made in Japan. Low-waste production, long product life, repair & remake services, and reuse of leftover fabrics.
